Voice and Tone (EN)

Voice and Tone is all about writing for emotional humans by having a consistent brand voice, but adapting our tone of voice based on the content. Kate will share some lessons she’s learned at MailChimp, and walk you through their style guide, VoiceandTone.com. We’ll look at some examples of empathetic content from different companies, and we’ll discuss touchy subjects and creating content for sensitive situations.

Kate will share some of her favorite voice and tone guides and talk about creating guidelines that make organizational writing fun, even for people who aren’t writers. We’ll also talk about how a company’s culture influences its voice and tone.