Using content strategy to change your organisation Sal A (EN)

Although we live in the era of connection, our organisations still operate like factories. Our organisations can’t stay competitive in today’s customer-driven, unpredictable, multi-channel environment without making fundamental changes to the way they operate. This is our context as web professionals: however experienced we are at our craft, we can’t be effective until we become agents of change.

If we want our organisations to see their reality more clearly, we need to leave our comfort zones and learn from other disciplines, like service design and content strategy. In this talk you will learn why we can’t be effective as web professionals unless we start to change the way our organisations operate, why we find it so difficult to change culture, and how to get started and find out what you can do right now to become an agent of change in your organisation