Site search analytics in a nutshell Sal A (EN)

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved.

Lou Rosenfeld—author of Information Architecture for the World Wide Web and Search Analytics for Your Site—will use a variety of short case studies to show you how you can use search analytics to: Carry on a conversation with your customers, listen to and understand their needs, better measure how well your site is meeting those needs, and improve your content, navigation and search performance to serve those needs