Write like a human, think like a robot Sal B (EN)
Great content is human, refreshing, and relatable—not robotic. But that doesn’t mean there’s no benefit to thinking like one. The more users expect content to cross devices and platforms, the more we need their help. And the more we understand how these systems work, the better we can put them to work at ensuring our content stays lively and lovable, wherever it goes.
In this session, you’ll learn how to embrace the ‘bots and:
- Understand what they’re good at (and what they’re not).
- Think semantically about what our content is, not just what it says.
- Identify the pieces and parts that make our content whole, and model how they work together.
- Make decisions about content systems and relationships using logic and rules.