Conversion for information sites Sal A (NO)

When speaking about measurement, it too often revolves around sale. How to get people through the process of buying and becoming customers. But what about websites where you can’t read the conversion from your web statistics? How do you know if the users find the information they are looking for or leaves your website with their questions unanswered?

Kjell-Morten tells you how you can find out whether your website does its job or not – even when a success does not equal a customer arriving at a receipt page.