Workshops

You can choose between 4 different workshops:

The workshop themes are design, search analytics, customer experience and content.

Conference schedule.

Monday, September 9th
08:30—09:00Register
09:00—12:00

Content strategy for organizational change

Jonathan Kahn, Sara Wachter-Boettcher

The web has shifted business forever, and organizations are struggling to keep up. From learning how to listen to customers to adapting for mobile to collaborating across departments on a coherent digital presence, we’re faced with all kinds of new challenges. You’re a web professional who gets this, but your organization (or your client) is still stuck, wasting time on interdepartmental squabbling or convincing a management team that’s terrified of change.

If that sounds familiar, this workshop is for you. Whether you’re a content strategist, web manager, marketer, editor, designer, or developer, the challenge is the same: you can’t do your job effectively while the organization clings to outdated working practices.

The good news is, customer-focused, flexible content strategy can help. In this workshop, you’ll learn:

  • Why addressing content problems typically uncovers organizational problems like silos and infighting.
  • How to use today’s mobile challenges as a tool to get your organization working together toward common goals instead.
  • What it takes to create, manage, and even think about content that will work across devices and channels.
  • Where to begin when you’re feeling overwhelmed by content, people, and politics.
12:00—13:00Lunch
13:00—16:00Workshop continues
Monday, September 9th
08:30—09:00Register
09:00—12:00

How to create a better digital customer experience (will be in Norwegian)

Ove Dalen, Kari Hamnes

A great digital customer experience is not only about what you communicate on the web page. Other contact points like letters, email, customer service, salespeople etc. is just as important in this world where we use many channels to buy, sell and build loyalty.

Few companies master the art of building great customer experience across all channels. If you want to create the very best customer experience it is important to map the different contact points and the cooperation between them and the webpage.

In this workshop you will learn to:

  • Map all the contact points that will inflect on the digital customer experience
  • Analyze and understand the customers needs
  • Identify goals and KPI’s across all contact points
  • Systemize data about your customers and make a document of the customer journey
  • Use the contact points to create digital effects
12:00—13:00Lunch
13:00—16:00Workshop continues
Monday, September 9th
08:30—09:00Register
09:00—12:00

Product personality: Designing products with character

Jeroen van Geel

All products have a personality. Some are cute and funny to interact with, while others come across as serious and authoritative. As designers we can use personality traits to influence the way people feel about a product and brand, but we must understand how to do this the right way.

In this fun and practical half-day workshop you will learn how to design products with the right personality. We will kick-off with the theory, after which we will jump into a fun and engaging roller coaster that will end with the design of a product with an awesome personality, designed by you!
Outcomes

Participants will leave this workshop with:

  • An understanding of the psychology and power of product personality
  • Practical ideas on how to approach and apply product personality in your day-to-day business
  • Better knowledge and control on the impact of brand on the design of a product
  • Who is the audience?

  • The workshop is for both junior and experienced people on the client and designer side. For junior people it’s a way to get an overview and understanding of doing complete web projects, while for experienced designers it will provide a framework that can help them bring the message across to other people (clients and junior people). It’s also interesting for clients, since it will make them understand the importance of designing a website from it’s core instead of just doing a redesign.

12:00—13:00Lunch
13:00—16:00Workshop continues
Monday, September 9th
08:30—09:00Register
09:00—12:00

Site search analytics

Louis Rosenfeld

Does your site have a search engine? If so, you’re sitting on a pot of gold: search query data that describes what your customers really want from your site—in their own words. Analyzing this semantically rich data will help you to better diagnose and solve problems with your site’s content, navigation, and search performance.
Your site’s search queries are gold: they are real, semantically-rich data that show exactly what users want from you–in their own words.

In this workshop, Lou Rosenfeld—author of Information Architecture for the World Wide Web and Search Analytics for Your Site—will combine lecture, discussion, and hands-on activities to get you started with site search analytics. And he’ll show you how spending even an hour a week analyzing your search queries can help tune and improve your site, and expose new opportunities for improving your business strategy.

12:00—13:00Lunch
13:00—16:00Workshop continues