Conference

Two whole days filled with talks of high international standard:

Hosts are Aslak Borgersrud and Eivind Lund.

After lunch on Tuesday and before lunch on Wednesday there are two parallel tracks of talks. The ones in the right column are aimed specifically at you who work with UX, as a consultant, or just larger issues in your own organization. The track in the left column is tailored for web editors or people working with web communication in some way. It is up to you which talks you want to attend – and in the breaks, feel free to change tracks.

The sessions marked with (EN) will be in english and the ones marked with (NO) in norwegian. Some are combined.

Workshops schedule.

Tuesday, September 10th
08:00—09:00Registration and coffee
09:00—09:15
09:15—10:00

Information is beautiful (EN)

David McCandless

In an age of high-speed living, big data, and info overload, visualized information has incredible potential to help us quickly understand, navigate and find meaning in a complex world. The use of infographics, data visualization and information design is a rising trend across many disciplines: science, design, journalism and web. At the same time, daily exposure to the web is creating a information design-literate population who demand their information in visual form.

David is a leading figure in the new art of information visualisation. In this talk, he will share his passion for the exciting potential of this merging of design, information, text and story. Its powerful usefulness in all kinds of media, its rules and dynamics, how it combines with story-telling and interactivity. And he will unveil some of the interesting, unexpected and sometimes magical things that happen when you visualise data, knowledge and ideas.

10:00—10:15Break
10:15—10:35

The Generation shift (EN)

Jean-Baptiste Huynh

Jean-Babtiste believes in making the impossible possible. To reach out to your audience can be at times challenging. Through the DragonBox case, he will try to convince you that any content can be made interesting to almost anybody, as long as you put enough passion, time and a dash of creativity in it. Through concrete examples, Jean-Babtiste will go through the pitfalls and challenges he met in making algebra available to even kindergartens kids, making the unthinkable possible. It’s a tale about creativity, and the art of listening.

11:00—11:15Break
11:15—12:00

How to improve the customer experience? (NO)

Jostein Magnussen

In the old days (the last decade) we were mostly concerned with making user-friendly and attractive websites. But what good does it do, if we are failing in other sections? It’s like one nice and juicy strawberry in a basket of moldy ones. To make good digital solutions we need to map out the landscape they will fit into. The emerging generations will blame you if you don’t improve the client experience.

12:00—13:15Lunch
13:15—14:00

Using content strategy to change your organisation Sal A (EN)

Jonathan Kahn

Although we live in the era of connection, our organisations still operate like factories. Our organisations can’t stay competitive in today’s customer-driven, unpredictable, multi-channel environment without making fundamental changes to the way they operate. This is our context as web professionals: however experienced we are at our craft, we can’t be effective until we become agents of change.

If we want our organisations to see their reality more clearly, we need to leave our comfort zones and learn from other disciplines, like service design and content strategy. In this talk you will learn why we can’t be effective as web professionals unless we start to change the way our organisations operate, why we find it so difficult to change culture, and how to get started and find out what you can do right now to become an agent of change in your organisation

The material world Sal B (EN)

Tom Armitage

The modern designer works with more materials than ever before. Not just tangible materials, such as the web, or desktop software, or the smartphone; also, intangible ‘immaterials’ such as data, time, radio, and the network.

To design well with materials, be they tangible or not, we need to be conversant in them, acutely aware of their capabilities. How do we develop that familiarity?

Through a process of material exploration. Not just reading the documentation or making a few drawings – but feeling their grain under your fingernails. To understand the nature of materials, you can’t just look at them. You have to play with them. So perhaps it’s better to think not about making prototypes, but making toys.

In this talk, Tom will look at what materials are (and can be); the value of material exploration, and how to approach it; and the value of playing with materials – the value of toymaking.

14:00—14:15Break
14:15—15:00

Web accessibility Sal A (EN) (NO)

Christian Spidsberg, Derek Featherstone

Web Accessibility is critically important in ensuring that the web sites and applications we create can be used by everyone, including people with disabilities. It is so important that countries around the world (including Norway) are making accessibility a requirement for both government and, in many countries, business web sites. In this session Derek will look at what accessibility means, how you can ensure your content is accessible, and learn how to improve your designs for everyone by making them easier to use for people with disabilities.

Christian works at the Norwegian Directorate of Immigration and will talk about how they work with accessibility on their website to be launched in 2014.

Winning that elusive buy-in for UX research projects Sal B (EN)

Tomer Sharon

UX practitioners, researchers, and leaders need to engage people, teams, and organizations with research results to inform design, prioritize development, shape product roadmaps, and sometimes even initiate company-wide changes of focus. Many of them experience frustration and isolation because they are sometimes required to deal with difficult people who don’t understand or respect the UX process.

Tomer will showcase eight stories and lessons he has learned from his experience and how to overcome challenges of people and situations and highlight what works and what doesn’t.

15:00—15:15Break
15:15—16:00

Site search analytics in a nutshell Sal A (EN)

Louis Rosenfeld

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved.

Lou Rosenfeld—author of Information Architecture for the World Wide Web and Search Analytics for Your Site—will use a variety of short case studies to show you how you can use search analytics to: Carry on a conversation with your customers, listen to and understand their needs, better measure how well your site is meeting those needs, and improve your content, navigation and search performance to serve those needs

Write like a human, think like a robot Sal B (EN)

Sara Wachter-Boettcher

Great content is human, refreshing, and relatable—not robotic. But that doesn’t mean there’s no benefit to thinking like one. The more users expect content to cross devices and platforms, the more we need their help. And the more we understand how these systems work, the better we can put them to work at ensuring our content stays lively and lovable, wherever it goes.

In this session, you’ll learn how to embrace the ‘bots and:

  • Understand what they’re good at (and what they’re not).
  • Think semantically about what our content is, not just what it says.
  • Identify the pieces and parts that make our content whole, and model how they work together.
  • Make decisions about content systems and relationships using logic and rules.
19:00—01:00

Party

Food, drinks and entertainment!

Wednesday, September 11th
09:00—09:45

Cure for the common code Sal A (EN)

Jenn Lukas

If everyone working with web learnt some code, imagine how much easier life would be. Jenn explains how you as a developer can get better results through a bit of html knowledge – it’s not as difficult as you might think.

Designing for mainstream audiences Sal B (EN)

Paul Annett

Paul discusses the differences between designing for professional and mainstream audiences, comparing design practices from his time as Creative Lead at the revolutionary new public sector website GOV.UK, to those where he now works at Twitter. Among his topics are user needs, delightful experiences, real-life accessibility and evidence from testing services with both novice and pro web users.

09:45—10:00Break
10:00—10:45

Case studies: Hunting for gold and The first election with open data Sal A (NO)

Anna-Stina Karlsen, Marit Dorothea Bjørnstad & Daniel Rees

Two cases from the Norwegian Tax Administration and the website “Holder de ord” will be presented in this session:

To make good websites you have to know what the users want and need. Anna-Stina and Marit works as communications advisors for the Norwegian Tax Administration where they work on a daily basis to make the website better for the users, to make sure they get the answers they need. In this case study they will show us what methods they use and how they turn the user needs in to action and measure the effect.

Holderdeord.no is Norways new political watchdog, built on open data and open source. Manager Daniel will talk about experiences from the resent election and what it is possible to gain when political scientists and computer nerds find each other.

Case studies: The Oslo opera and GE Money Bank Sal B (NO)

Linda Christin Halvorsen, Aleksander Hakestad

In this session you will get two different case presentations especially interested for UX people.

In March this year the new website for The Norwegian National Opera and Ballet was launched. The new solution was to increase the ticket sale, strengthen the brand and secure a good user experience. This is typical for many concepts but how can you make sure to do it right? Linda will take you through the journey.

When GE Money Bank wanted to improve their mobile website they made untraditional choices. They thought further than to adapt the design for screen and they had to understand customer behavior in several situations and distribution levels. The mobile site was also to be developed with high cost focus that was governing for many of the choices. On top of this they have a mission to create the fastest mobile site in the world. You will, among other things, hear about UX when building forms and navigation, how they translated the analysis to the design and use of cheap and simple methods for improving the final product. Aleksander also gives you insight into the mistakes they made along the way and how they made initial sales of the organization.

10:45—11:00Break
11:00—11:45

Conversion for information sites Sal A (NO)

Kjell-Morten Bratsberg Thorsen

When speaking about measurement, it too often revolves around sale. How to get people through the process of buying and becoming customers. But what about websites where you can’t read the conversion from your web statistics? How do you know if the users find the information they are looking for or leaves your website with their questions unanswered?

Kjell-Morten tells you how you can find out whether your website does its job or not – even when a success does not equal a customer arriving at a receipt page.

Adopt a user Sal B (EN)

Tom Halsør

99,9% of the best people does not work for you. Why not use this amazing opportunity? It is easy seeing the potential in involving users, but more difficult putting it in to action for your project.

Why is it so difficult? A story about courage, common sense and user adoption.

11:45—13:00Lunch
13:00—13:45

Voice and Tone (EN)

Kate Kiefer Lee

Voice and Tone is all about writing for emotional humans by having a consistent brand voice, but adapting our tone of voice based on the content. Kate will share some lessons she’s learned at MailChimp, and walk you through their style guide, VoiceandTone.com. We’ll look at some examples of empathetic content from different companies, and we’ll discuss touchy subjects and creating content for sensitive situations.

Kate will share some of her favorite voice and tone guides and talk about creating guidelines that make organizational writing fun, even for people who aren’t writers. We’ll also talk about how a company’s culture influences its voice and tone.

13:45—14:00Break
14:00—14:45

Generation touch (NO)

Torgeir Waterhouse, Ragnar Tørnquist

Ragnar Tørnquist is coming. He made “The longest journey,” a classic computer game from when “point and click-games” was really fun. Now he is about to follow up with a new game, but how has games changed since the 90′s?

Torgeir Waterhouse forced Apple on their knees and made them drop copyright protection on mp3-files in iTunes. Now he is it-lobbyist and director, but still one of the foremost internet-thinkers we have.

They will all talk about the generation shift, about how the future of technology should effect us today.

14:45—15:00Break
15:00—15:45

A lighthearted look on the generational shift (NO)

Christine Koht

Christine Koht is liberatingly unafraid – meeting people with a lovely mix of inner warmth and outer madness. As one of Norway’s topmost female broadcast producers, she declares that people is her favorite hobby. Some call her an entertainment scientist; she calls herself a world-class comedian. Christine will share generously, and in her familiar style, from own experiences, knowledge and life – a tremendous talk that will provide energy, insight and laughter!

15:45—

See you next year